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Executive Team
Dan Williams II
CEO & Founder
Tia Williams
Executive Director
Adlai Shaw
Vice-President
Board Members
Dan Williams II
President & Chairman
Playbook for Success Foundation
Hillary Bounds
Deputy General Counsel at Gates Ventures
Josh Davis
President of The Will Group
Patrick O'Connor
Treasurer
Wealth Advisor, HHM Wealth Advisors
Eric Berry
College Football Hall of Famer/ entrepreneur
Calasis Campbell
NFL’S Walter Payton Man of the Year/ 17 year NFL Veteran/ entrepreneur
Travis Greaves
Judge at United States Tax Court
Blake Todd
Audit Manager
Advisory Board
Dr. F. Kevin Malone
Assistant Director of Middle and High Schools, MASE
Dr. Kevin Malone is a veteran educator with over 30 years of experience leading school improvement across the Mid-South. A former Principal of the Year, he is known for academic turnarounds, mentoring leaders, and supporting families. He and his wife Renee have two adult children.
PHILLIP FULMER
Former University of Tennessee Head Football Coach, Athletic Director, and Special Advisor to the President
As head coach from 1992–2008, he led the team to a national championship, two SEC titles, and compiled 152 wins—the second-most in UT history. A 2012 College Football Hall of Fame inductee, he later served as UT’s athletic director from 2017 to 2021. Fulmer has also worked as a sports analyst and national spokesperson for the Jason Foundation, supporting youth suicide prevention. He has served on numerous boards and currently chairs the Tennessee Sports Hall of Fame. He is married with four children.
ALLISON MAURER
Health and Wellness at Knoxville Catholic High School in Knoxville, Tennessee
Allison Maurer is a veteran sports dietitian with over 20 years of experience fueling athletes at the high school, collegiate, and professional levels. She serves as the Associate Athletic Director of Student Health and Wellness at Knoxville Catholic High School, where she oversees strength and conditioning, nutrition, and sports medicine. Maurer coaches strength for multiple teams, teaches nutrition and performance classes, and provides team and individual counseling. She also works part-time as the Minor League Catering Coordinator for the New York Mets, managing meals for their Triple-A, Double-A, and High-A affiliates.
JAYE LOYD
A former collegiate athlete at the University of Tennessee and Tulane University, Jaye is a dedicated advocate for education and youth development. She holds a bachelor’s degree from the University of Tennessee and a master’s degree from Tulane University. With over 15 years of experience in college athletics and higher education, Jaye currently works at UC San Diego’s School of Global Policy and Strategy.
Jaye stays connected to the sport she loves by coaching youth volleyball. She is passionate about creating opportunities for children from underserved communities and helping them navigate pathways to higher education.
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The Playbook for Success Foundation is dedicated to empowering youth, specifically targeting elementary and middle school students.
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